With more and more platforms such as Facebook, Youtube, and Twitter embracing 360 degree photos, video, and even full-blown stereoscopic virtual reality, there are still problems and complexity that get in the way of an everyday person being able to create this kind of content without some sort of expertise -- whether bought, borrowed, or learned. Most of this kind of content is captured by camera systems with 2, sometimes as many as 17 lenses. Each camera generally has it's own exposure, lens geometry quirks, chromatic abberation, and the like. The process of creating content in a final distributable form requires matching, stiching, exposure correction, and typically a heavy amount of manual image editing with expensive (or esoteric) tools.
By uploading raw VR/360 content to GemVR's cloud, images can be stiched and enhanced and prepared for direct delivery to a CDN, or any of the growing number of platforms that now support 360 video, photos, and stereoscopic VR.